A branding workshop digs out the core issues
We started the project by organising a branding workshop with all the key people in the new company, from operational management to board members and communications. The workshop was inspiring and gave us the background information we needed for our work. This is branding at its best: it starts with meeting people, and an inclusive discussion.
Based on the workshop, the brand refresh included clarifying the brand story, designing the main messages, designing the logo and visual identity, and implementing the website. We also designed the guidelines for the company’s communication.
At the brand’s core: a promise to change the world
The new brand is modern and reflects sustainability and evolution. At the heart of the brand is a promise to focus on enabling future generations to live in the world left to them by previous generations.
The client’s values and vision matched ours perfectly, and as a result, the project was a pleasure. We thank Andament for an inspiring and rewarding collaboration that started with a meeting of values and people!
