Musti ja Mirri

Branded content

Musti Group is the leading Nordic pet care specialist operating in Finland, Sweden and Norway.

Our cooperation with Musti ja Mirri gave us a chance to seamlessly combine our vision and skills in content production with the customer’s strong brand.

What do you get when you combine the Nordic pet care specialist, NTRNZ media and Finland’s most famous fishing companion? Entertainment that just clicks with the Musti ja Mirri brand. Together with Musti ja Mirri and Äijä the dog, the most famous character in our award-winning Eränkävijät tv-series, we created two different yet equally applauded video series.

In the Äijä testaa (Tested by Äijä) video series Golden Venla winner Äijä the dog gets to test products from Musti ja Mirri’s offering and choose his favourite. The series was filmed in the northernmost part of Finnish Lapland, Kilpisjärvi, home to Äijä and his owner Aki.

Our successful cooperation with Musti ja Mirri continued with us creating a video series to relaunch their Pure Natural product line. Again, the videos starred fishing guide Aki and his dog Äijä, and the series concentrated on showing their warm relationship and happy moments together in northern nature.

The campaign comprises one long and three shorter films, collaboration posts on both Aki and Äijä’s social media channels, other social media posts and in-shop materials.


Hanna Mustonen
Hanna Mustonen


+358 45 634 3073

Arla Remal
Arla Remal


+358 50 537 5366



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