We help organisations to communicate their responsibility activities.
The responsible marketing service includes responsibility reporting, responsibility communication strategies and carbon neutral creative productions. We help you to increase understanding of responsibility issues in your organisation and to shape your responsibility communication both externally and internally.
What does responsibility mean?
Responsibility is currently on the agenda of every organisation at some level. Or at least it should be. Responsibility should be reflected in an organisation’s strategy and business operations. There are also proven economic benefits.
Responsibility is generally divided into three areas: environmental, social and economic, or ESG, which stands for environmental, social and governance principles in investing. Environmental responsibility is sustainable business and can even mean changing your own operations to help mitigate an ecological disaster.
Social responsibility is about people: your own employees, stakeholders and all the people affected by your organisation’s activities. Financial responsibility is about good governance.
Many organisations have also adopted the UN Sustainable Development Principles and the Agenda 2030 action plan to implement and communicate responsibility.
What are the benefits of the Responsible marketing service?
When responsibility is communicated by an experienced communications and marketing professional, it is communicated appropriately and justifiably. This increases the credibility and transparency of the organisation and also helps to communicate the organisation’s responsibility without greenwashing. Consumers and donors prefer or even demand accountability from organisations. Through communication, your customers, consumers and other stakeholders will learn about your activities.
Other benefits:
- Stricter EU sustainability reporting requirements will affect all organisations – start now!
- Many funders require emissions calculations for the whole value chain of an organisation and as a responsible operator, we are the right marketing partner.
- An eye-catching, branded visual execution increases the impact of your responsibility communications.
- Organisations that communicate their responsibility are also more attractive in terms of employer image.
- We do marketing based on genuine need and transparency.
- We also take into account human rights, diversity and culture, accessibility and the privacy of individuals.
What does the Responsible marketing service include?
Responsibility communication strategies and reporting
- The strategy and implementation of responsibility communication, i.e. how, where and when the organisation should communicate about responsibility.
- We tailor responsibility communication to each organisation and deliver the communication outputs, such as a responsibility page on a website, a brochure, a video or even a podcast.
- We can help you compile and decorate your responsibility report – making it clear, understandable and in the format you want, for example for your annual report or website.
Training, consultancy and sustainable design
We help you in the early stages of responsibility work by working with you to consider what information sources, targets, indicators and actions you have, and how to communicate them. We also offer tailored training and consultancy services to help increase understanding of responsibility and engage your staff in sustainability work.
We deliver marketing products in a responsible and scalable way, based on your organisation’s strategy. We design your website to be as carbon neutral as possible and produce printed materials in a carbon neutral way. If you wish, we can also provide you with a carbon footprint calculation of your production to prove your carbon neutrality throughout the value chain.
Who is the service aimed at?
The Responsible marketing service is aimed at organisations operating responsibly or working towards it, in particular those responsible for the organisation’s communications and marketing.
Is responsibility already part of the business?
Openness, transparency and honesty are at the heart of our service. That’s why it is aimed at organisations that are already operating, or are about to operate, in a responsible way. We don’t prescribe what organisations should do, we help them communicate it.
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